The ‘Daily Telegraph’ reports;
The Beatles’ iconic Abbey Road album cover has helped cut road deaths by 20 per cent in Calcutta after it was used by traffic chiefs to highlight the danger of jaywalking.
The album, which was released in 1969, flawlessly demonstrates one of the cornerstones of the highway code as John, Paul, George and Ringo use a zebra crossing to cross a road in St John’s Wood, London.
Now Indian road chiefs have used the image to warn pedestrians about the dangers of ignoring the safety laws in an attempt to cut the large number of road deaths in Calcutta.
Some 140,000 people die in road accidents each year in India, the highest rate in the world. By comparison the UK has just over 2,000 road deaths per year and the USA around 32,000.
Hundreds of signs bearing the album artwork, along with the slogan “If they can, why can’t you?”, have been put up around Calcutta in recent months.
More than 400 people die every year in Calcutta in 3,000 road traffic accidents, with more than 2,000 being injured, but since the posters went up the accident rate has fallen by around 20 per cent, officials said.
Supratim Sarkar, the joint commissioner of the traffic police in Calcutta, said that the profile of the band should mean it was “a big enough incentive for people to take notice”.
He said: “We are trying to say that if John, Paul, George and Ringo could use the zebra crossing, you can do it too.
“The Beatles touched thousands of lives with their music and we are simply trying to use their universal appeal to save lives.”
Ernie Sutton, the treasurer of the British Beatles Fan Club, said last week: “If this poster can help save some lives by encouraging people to use zebra crossing then I think it’s a great thing to do.”